With each launch, you’ll also earn coins that can be used to purchase upgrades and new items from the store. The more successful launches you have, the higher the Rift Multiplier will be, which can help you progress to higher levels and rack up a higher score. It increases your score for each successful launch, with the multiplier increasing for each consecutive launch. The Rift Multiplier in Burrito Bison is a key feature that allows you to increase your score and progress further in the game.